Half-Baked is a great example of our creative philosophy in action. We set out to create a show that catered exclusively to the college audience. The idea was to infuse a traditional cooking show with current trends, a self-deprecating host, and homemade production value. Most students who watched the show regularly thought Matt lived on their campus—we're not kidding!

Why is it so difficult to explain our style? Maybe it’s because the term "reality-based" is so overused that it creates a certain mental image. At Burnt Peaks we believe that there is a big difference between acting real and being real. Today those lines have been blurred as programming executives scramble to find new "reality-TV" shows to sell. Our signature is that we always include the people behind the cameras in the equation. Instead of trying to eliminate the presence of production in the background, we embrace opportunities to include the dialogue between the subjects and production staff. We think that this adds even more "reality" to the product and often makes for programming riddled with happy accidents and spontaneous comedy.