BURLY
BEAR NETWORK'S HALF-BAKED
THE
CHALLENGE:
•
Create a successful half-hour reality-based series incorporating college lifestyle
and cooking.
THE
APPROACH:
•
Showcase an unscripted host fumbling casually through a recipe for novice cooks
using our approachable, hands-on style.
•
Include "behind the scenes" action for reality and humor while taking the show
on the road and into the kitchens of our audience.
THE
RESULTS:
•
Created the number-one rated show on college television.
•
Developed product placement concepts and original advertising spots for Reebok,
Mountain Dew, Snapple, and Brisk.
•
Cooked with stars such as Shaquille O'Neal, Uncle Kracker, Martin Sexton, G-Love,
and songwriter Lisa Loeb.
"BB's most popular show is Half-Baked,
a cooking half hour hosted by Connecticutian Matt Fry, who has become a small
celebrity with the network's 3 million viewers."
TIME OUT
– NEW YORK MAGAZINE
