BURLY
BEAR NETWORK
THE
CHALLENGE:
•
Create a television network with programming designed specifically for college
students.
THE
APPROACH:
•
Immerse ourselves into “college life” and create a network of undergrads
and faculty nationwide.
•
Adapt our background in research marketing to create a unique style of television.
THE
RESULTS:
•
Sold the majority of BBN to Lorne Michaels'
Broadway Video in 1998.
•
Today, Burly Bear Network is considered the country’s leading college television
and marketing company.
•
Develop unusual sponsorship opportunities that speak to our audience without
turning them off.
"...Mountain Dew praised the company.
They were young and scrappy and wanted to deliver, and they did a great
job."
NEW YORK
TIMES ARTICLE
