EURO
RSCG
THE
CHALLENGE:
•
Produce a fast-paced and energetic video to compliment a 125-page deck on the
findings of a worldwide technology study—an internal project to help Euro
agencies keep tabs on where the marketplace was heading on a global level.
THE
APPROACH:
•
Set video format and taping guidelines for Euro agencies worldwide, enabling
employees to collect information from fifteen technologically advanced cities
around the globe.
THE
RESULTS:
•
We created an impressive video that incorporated the major themes from the deck,
worldwide agency submitted materials, our own man-on-the-street interviews,
and upscale graphics.
•
Our product was circulated throughout the Euro RSCG umbrella to all pertinent
members to help them understand the latest trends in technology.
