AMERICA
ONLINE PITCH—Chiat/Day
THE
CHALLENGE:
•
Gather video research on American family computer and Internet usage in support
of a new business pitch.
THE
APPROACH:
•
Conduct in-home interviews with families across the country.
•
Discuss and observe how the computer was becoming the portal for communication
and information and observe the differences between each family member’s
computer and Internet usage.
THE
RESULTS:
•
Our video footage provided an intimate look at the emerging role of the World
Wide Web in lives of families across America and explored their ISP allegiance.
Chiat/Day was awarded the AOL account.
