STEWART'S
"ROOT BEER FLOAT PROMOTION"
THE
CHALLENGE:
• Create a presentation highlighting one of Stewart's
nationwide sampling tours.
THE
APPROACH:
THE
RESULTS:
•
Videotape events using real people as they sample the product.
•
Interview top marketing executives at Corporate Headquarters to get internal
perspectives about their product.
•
Our video clearly demonstrated the event in a hip and humorous way.
