SNAPPLE
"TWISTED CAP TRICKS TOUR"
THE
CHALLENGE:
•
Spread the news about Snapple nationwide by tracking the progress and creating
a TBS promo of a sampling tour as it wound its way across the country.
THE
APPROACH:
•
Document and “RV” across the nation with Wendy “The Snapple Lady”
videotaping Snapple events and real people talking about the product.
THE
RESULTS:
•
A highly successful 30-second promo that ran on TBS.
•
An ongoing research/production relationship with Deutsch and Triarc Beverages
that yielded additional projects for Mistic, Stewart's, and Snapple Elements.
•
Provided ENG coverage for PR firm and local news stations. Made evening news
in each city visited.
STEVEN
JARMON – VP, COMMUNICATIONS
SNAPPLE BEVERAGE GROUP
"James and Matt are a blast to work with while being
the consummate professionals. Burnt Peaks' unique point of view and relaxed
style makes them a great company to partner with."
