MOTT'S
"NEW PRODUCT LAUNCH VIDEO"
THE
CHALLENGE:
•
Create a video unveiling Mott’s most recent ad campaign for their new products—Fruit
Blasters and Hawaiian Punch Applesauce.
THE
APPROACH:
•
Build intensity for the unveiling of a new ad campaign.
THE
RESULTS:
•
Visit the plant and conduct interviews with those responsible for the creation,
marketing, and branding of the new products.
•
Bring a sense of humor to the project by spicing up the video with famous clips
from popular movies.
• The video was very well received at corporate headquarters and raised
the bar for future videos for other projects under the Cadbury/Schweppes umbrella.
"Burnt Peaks gets it! They captured the excitement of
our new product launches in a fun, creative, and entertaining way. The video
was a big hit!"
RON VAN BELLE
– PRODUCT MANAGER, MOTT'S
