MISTIC
"STREET JAMS 2000 TOUR"
THE
CHALLENGE:
•
Spread the news about Mistic by tracking the progress of a sampling tour as
it wound its way across America.
THE
APPROACH:
THE
RESULTS:
•
Videotape Mistic events and real people talking about the product.
•
Include genuine comments about the product as well as the fun and excitement
created around the events.
• A successful sales and marketing video that demonstrated the success
of the Street Jams 2000 promotion.
