BEN
& JERRY'S "STOP & TASTE THE ICE CREAM"
THE
CHALLENGE:
•
Create and document an event in which we introduce Ben & Jerry’s new
“2Twisted” flavors across the county.
THE
APPROACH:
•
Travel the United States giving away a million free scoops of ice cream.
THE
RESULTS:
•
Capture genuine reactions from real people as they take a break—from their
otherwise hectic daily schedules—and sample the new product.
•
We created a 6-minute videotape that allowed corporate headquarters to appreciate
the impact of their new product. The documentary was a huge success.
•
Provided ENG coverage for PR firm and local news stations. Made evening news
in each city visited.
"They don't act like regular video guys. They have a
greater understanding of what agencies are looking for. Most importantly,
they have a sense of humor."
MARKE E. RUBENSTEIN
– EVP, DIRECTOR, PROMOTIONS & PR DEUTSCH INC.
